Exhibitor greens trade show booth for CTIA Wireless event

Sometimes, it is the individual exhibitor who chooses to go green at a trade show. That is the case with UIEvolution, a producer of multimedia publishing software. When the CTIA Wireless event takes place in September at San Francisco’s Moscone Center, UIEvolution will cut the carbon footprint associated with its booth.

In addition to environmental responsibility, the company says an eco-friendly approach can help the bottom line.

"This event strategy is financially responsible and makes good business sense," said UIEvolution CEO Chris Ruff. "But more importantly UIE has always been dedicated to the user experience and digital content distribution and this takes that philosophy beyond business to the planet."

For instance, the Seattle-based firm is reducing drayage by furnishing its booth with goods from the local IKEA. When the event wraps up, UIEvolution will donate the furniture to an area nonprofit to provide to a family in need.

Further, the exhibitor has cut the number of employees who will travel to the event to work the booth and plan to have them housed within walking-distance of the venue, so as to avoid the need for ground transportation.

Moreover, UIEvolution has relied on electronic distribution of press and promotional materials in order to slash paper use.


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